![]() Once you’ve got the ball rolling with a few icebreakers or areas of common ground, you can start probing more deeply into your guest’s experience. ![]() With a strong understanding of your guest’s professional journey, you’ll be in a good position to guide the conversation through the most interesting and relevant areas of discussion.īefore that, though, get off to a positive start with some friendly icebreakers. Their LinkedIn profile will be a great place to start to find links to published work and interviews – or you can simply send them a friendly email and ask them to point you in the right direction. So wherever possible, read what your guest has written, listen to what they’ve said, and study what they’ve accomplished. Discover your guest speaker’s passions and challengesĪ wealth of fantastic questions is vital to having a successful conversation with your guest speaker during your marketing event, but even more important is the background preparation that will allow you to best tap into their concerns, passions, and challenges. Of course, remaining natural and spontaneous isn’t always easy when you have an audience, but with a prepared list of questions, you’ll have lots of good ideas to draw from. Many of our most meaningful concerns are in fact universal issues, so use your own experiences to help you formulate thoughtful questions, and wherever possible put yourself in your guest’s shoes to consider what obstacles they’ve faced – you may find that you’ve come up against similar challenges yourself.ĭuring your webinar and as your discussion progresses, listen carefully and respond naturally to what they’ve said. The better you know your guest, the better you’ll craft original, relevant questions that will give real value to your viewing audience – and we discuss more on the value of good guest research below.īut even with limited knowledge of your guest’s background or expertise, you can still get your guest talking at length with open questions that consider their struggles, skills, and hopes.
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